I am a seasoned marketing professional with over 20 years of expertise in B2B, B2C, and SaaS growth marketing strategies. My career has encompassed various sectors, including automotive, electronic products, aviation, food and beverage, health and nutrition, hygiene and cosmetics, real estate, and building development.

I have had the privilege of working for an international company with branches in Dubai, UK, and Iran for more than 10 years. Havig worked for an ad agency, I have had the opportunity to gain valuable experience across multiple industries. During my tenure, I collaborated with renowned international brands such as Samsung, LG, Nestle, Emirates Airline, Zara, Carrefour, Mango, Hyundai, KIA Motors, Renault, Bavaria, L'Oréal, Head & Shoulders, and Damac® Properties Dubai, managing extensive campaigns that yielded exceptional results.

My career has been marked by a commitment to achieving outstanding results in brand development, lead generation, and customer acquisition. I am passionate about leveraging innovative marketing strategies to drive business growth and deliver tangible outcomes.

Here are the key highlights of my qualifications:

- Strategic Branding: I have successfully created style guides, and brand guidelines, and established brand visions and value propositions that resonate with target audiences.

- Comprehensive Marketing Strategy: I excel in developing and implementing annual strategic outbound and inbound marketing plans. This includes go-to-market strategies, lead generation, display advertising, social media marketing, content marketing, email marketing, Google Ads, and retargeting.

- Data-Driven Approach: I am highly skilled in monitoring, evaluating, and analyzing marketing activities within the industry. I consistently achieve top-tier performance and hold my teams accountable to KPIs such as ROAS, CAC, and trial metrics.

- Financial Acumen: Proficient in setting and managing marketing budgets. I have successfully planned and optimized advertising and paid acquisition channels for million-dollar budgets.

- Customer Acquisition: I determine the optimal media mix and engagement funnels, and adept at creating drip/nurture campaigns to drive engagement and conversions.

- Campaign Expertise: I possess extensive knowledge of campaign analysis and strategies, including SEO, SEM, and PPC.

- Funnel Optimization: My expertise lies in funnel and customer journey analysis to maximize ROI. I excel in developing scalable models contribute to healthy metric growth, including CPM, CPA, CPC, CAC, and LTV.

- Team Leadership: I have a proven track record of building, developing, and leading high-performing growth teams, including paid channels, lifecycle marketing, developers, engineers, designers, and data scientists.

With over two decades of experience, including more than a decade in senior leadership positions, I bring a wealth of knowledge to any organization. I am well-versed in various marketing disciplines and dedicated to achieving business objectives through strategic planning, analysis, and execution.